About us
About African Greeneurs
Growing Africa's Next Generation of Agripreneurs
African Greeneurs develops the next generation of agricultural champions by offering practical, innovative and inclusive training, connecting youth to land, tools, mentorship and opportunity.
Our story
Leadership, Empowerment and a Thriving Continent
We're on a mission to transform Africa's agricultural future by empowering young leaders to build profitable, sustainable agribusinesses.
Our approach blends technical training, mentorship and real-world experience. We connect young people to land, tools, mentorship and opportunity, so that training turns into a working business.
African Greeneurs isn't just about farming. It's about leadership, empowerment and building a continent where agriculture creates wealth for everyone.
AgriSETA accredited. African Greeneurs (Pty) Ltd is accredited by the AgriSETA ETQA as an education and training provider in agriculture (provider code AGRI/c prov/1125/19), from 30 June 2026 until 30 June 2028, for National Certificates in Plant Production and Horticulture.
Why it matters
Three Converging Crises Call for a New Generation of Agripreneurs
Global Food Security
Feeding the world, farming sustainably and adapting to a changing climate are pressing challenges. Africa's role as a future food basket is both a responsibility and an opportunity.
How Young People See Farming
Many young Africans see agriculture as outdated, physically demanding and poorly paid. Modern, technology-led farming has to change that view.
An Ageing Farmer Population
The average age of commercial farmers in Africa now exceeds 60. Without young people entering the sector, Africa's agricultural workforce is at risk.
Why Past Initiatives Fell Short
Weak selection
Candidates chosen without assessing real passion or aptitude for agriculture.
No exit strategy
People left without land, funding, markets or infrastructure after training.
Short-term focus
Participant numbers put ahead of lasting impact, with little support after training.
One size for all
Individual circumstances, community needs and local context overlooked.
Fragmented value chains
Training delivered in isolation from markets and supply chains.
Little climate adaptation
Young farmers left unprepared for environmental shocks.
The EARN Solution
Modern, Technology-Led Agriculture
Precision farming, greenhouse production, hydroponics, digital tools and climate-smart techniques that make agriculture a high-tech, high-income career.
Tailored, Needs-Based Training
Training shaped around each participant's strengths, interests and local context, rather than a generic curriculum.
Support for the Whole Journey
Coaching, mentoring, market access, infrastructure, funding links and accelerator support that continue long after training ends.
Our Massive Transformative Purpose
Our purpose
To develop Africa's youth into successful agripreneurs, building profitable, sustainable agribusinesses that secure food supplies, create jobs and drive shared prosperity.
Our vision: Africa as the best place in the world to grow food.
Meet our founder
Joshua Ngoma
Founder and Chief Enabler, EARN
Joshua Ngoma founded EARN, the group African Greeneurs belongs to, and leads its strategic vision. He spent nearly three decades in the mining industry, half of them building and managing mining ventures, before retiring in December 2012 to develop African youth in entrepreneurship and innovation, with a focus on agriculture and renewable energy.
Joshua's podcasts and talks
Conversations on Agripreneurship, Youth and Africa's Future
Nothing in this category yet.
Our team
The People Who Run African Greeneurs
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Kobang Maluleka
Managing Director
Kobang Maluleka leads the strategic direction and day-to-day running of African Greeneurs, with over 20 years of experience in business development, executive leadership, technology and venture building. He oversees programme delivery, business growth and strategic alliances, equipping agripreneurs with the practical skills, commercial knowledge and market access to build sustainable businesses.
Operating focus
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Rudin Awum
MEL and Data Analyst
Rudin Awum facilitates African Greeneurs' courses and builds them on its online learning platform, from the short courses to the 12-month programmes.
Operating focus
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Kenneth Mahlangu
Crop Production Training Coordinator
Kenneth Mahlangu is a Crop Production Training Coordinator with seven years of experience, helping farmers, learners and communities gain the practical knowledge and skills to grow better crops, lift their harvests and farm sustainably. He leads hands-on training covering every part of crop production, from land preparation and seed selection to pest control and harvest, so every participant leaves with skills they can put to use straight away.
Operating focus
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Justinos Rametse
Horticulture and Agricultural Production Specialist
Justinos Rametse is a horticulture and agricultural production specialist with 18 years of experience in commercial flower growing, plant propagation and food production, including 12 years of fresh-cut flower production and six years of food production. He leads farm crew management and crop production planning, coordinating irrigation, pest control and harvesting to keep African Greeneurs' production efficient, high quality and sustainable.
Operating focus
African Greeneurs is part of EARN, led by its board of directors under Joshua Ngoma, Founder and Chief Enabler. Meet EARN's board (opens in a new tab)
Part of EARN International
African Greeneurs is the training arm of EARN International, Enterprising Africa Regional Network (Pty) Limited: a South African group that trains people into skilled growers and farm owners.
EARN's purpose: An Entrepreneurial Africa led by its youth.
Connecting Africa for Business
Visit EARN International (opens in a new tab)The EARN Group
Part of the Enterprising Africa Regional Network Ecosystem
African Greeneurs is one of the EARN group's businesses. Together they cover training, agriculture, technology, property, business services and youth development.
Training
African Greeneurs This site
Agriculture training, development and innovation
A human capital development platform focused on preparing young Africans to build resilient agribusinesses.
Agriculture
AG Horticulture (opens in a new tab)
Commercial agriculture, market aggregation and access
A commercial agriculture subsidiary creating market access, aggregation, quality assurance, and value chain support.
Agriculture
EARN Grootvlei Agric (opens in a new tab)
One of EARN's first flagship hubs
A Grootvlei-based agriculture company focused on climate-smart production and commercial farm operations.
Technology
African Technopreneurs (opens in a new tab)
Powers digital and XR-based learning
A technology company using immersive digital tools, XR, and learning platforms to modernise agricultural training.
Real Estate
African Lakeside Properties (opens in a new tab)
Builds and manages physical assets and hospitality
A real estate and hospitality platform developing infrastructure for agricultural hubs and agripreneur communities.
Business Services
EARN Business Solutions (opens in a new tab)
Governance, finance, HR and business development (EARN Biz Solutions)
A business support services provider helping EARN entities and partners run stronger operations.
Non-Profit
Josudan Foundation (opens in a new tab)
Provides funding to support programme implementation
A non-profit platform supporting youth development, entrepreneurship funding, education, and mentoring.
Advocacy
AgriYouth Without Borders (opens in a new tab)
Represents the interests of young people in agriculture
A youth-led advocacy platform supporting meaningful participation in agriculture, policy, and food-system conversations.
Flagship Hub
EARN Tanzania (opens in a new tab)
Enterprising Africa Regional Network Tanzania Limited
One of EARN's first flagship hubs, where the group's whole model is to be deployed at scale.
EARN's moonshot
A Ten-Year Ambition for African Agripreneurs, 2026 to 2035
- Agripreneurs established
- 10 million
- Value generated each year
- $1 trillion
- People lifted out of poverty
- 20 million
- Target year
- 2035
An ambition, not a result: the goal EARN has set for the decade, built on the track record so far.
Our 360° model
Seven Pillars of Training and Support, From Selection to Market
Training doesn't stop at the classroom. Support runs from the day you're selected to the day you sell into a market.
- Candidate Selection & Assessment
- Modern Training Centres with Advanced Farming Technologies
- Capacity Development & Skills Building
- Professional Training & Career Growth
- Provision of Practical Tools & Resources
- Accelerate Post-transition Land Access Placement
- Market Linkages & Employment Opportunities
Our strategic objectives
Five Goals That Shape Everything We Do
- Development and Capacity Building
- Dedicated Training and Skills Growth
- Provision of Practical Tools
- Land Placement After Training
- Employment Creation and Economic Growth
Our values
What Guides Every Course, Programme and Partnership
Innovation
Digital tools and smart farming methods that prepare the next generation to lead Africa's agriculture.
Sustainability and Regeneration
Climate-smart, regenerative practice that protects the land and keeps farms profitable.
Community-Driven Impact
We grow together with communities, landowners and partners, for a fair and inclusive future in agriculture.
Empowerment through Knowledge
Mentorship and practical training that give people the skills to build agribusinesses that last.
Start your journey
Begin with a short course this season, or register your interest in a 12-month programme.